Why businesses should consider cross-platform mobile apps

The world is now mobile. Mobility has become an essential element for many organizations, regardless of their size. Without a doubt, it is easy for some organizations to simply concentrate on just one mobile operating system and ignore the rest. Yet, it is crucial for any organization to focus on multiple mobile devices that operate on different operating systems. Unlike before when organizations were satisfied with having just one mobile app, today an organization must have an app that supports different gadgets including Android gadgets, Amazon Kindle, BlackBerry, iPads and Windows phone. The most challenging factor for most app developers is whether they should develop native mobile applications or consider cross platform mobile development.

Of course, for businesses, they have to deal with different types of consumers who all own different types of mobile devices. As such, businesses would need to have mobile applications that can work smoothly on several mobile platforms including Android, BlackBerry, iOS, Windows, etc. It therefore makes sense that businesses should consider having cross-platform mobile apps. In an ideal scenario, a cross-platform mobile app can work on several operating systems using one code base. In cross platform mobile app development, there are only two types of apps available. These include Hybrid and Native cross-platform apps.
Operating systems have their own SDK or Software Development Kit used to create the mobile apps. The SDKs have specific programming languages that are supported by the Operating System vendor. For instance, Swift and Objective-C are the programming languages used to develop iOS apps. Android prefers Java. Generally, an app created with the above programming languages using official SDK is known as a native app. On the other hand, cross platform app development is whereby apps are created by using Application Programming Interface offered by a native SDK in a different programming language, which is not supported by the original OS vendor.